Friday, March 19, 2010

Business, With Two X Chromosomes

Becoming an entrepreneur was a little intimidating. When I began, I had absolutely no experience in the business world. I knew nothing of keeping books, balancing budgets, devising marketing strategies or conducting meetings. I was a confirmed "artsy", and until then, I'd been quite content to let someone else sweat over profits. It was my role to be creative and dynamic, to inspire and delight.

When we (my husband and I) decided to give small business a go, I did what I thought a person was supposed to do. I read books, dusted off my stodgy pantsuits and prepared to get aggressive with our competition. I braced myself for phones that rang incessantly, and memos to be written. I bought into the Donald Trump, Hollywood-ized version of business, the one full of predators and life-or-death situations.

Four years later, I'm happy to report that my experience of small business ownership has been completely redefined. For one thing, I've found that there is still room for creativity. Indeed, our success as a company has depended on us thinking in wacky new ways. It also isn't as fiercely competitive as I had feared. Perhaps it's the recession, or just a new social trend, but collaboration seems to be as popular as corporate head-butting.

My greatest relief was to find that business wasn't the "boys' club" I had feared (I use gender stereotypes only when necessary). Perhaps it was because I actively sought other successful women, or because I happened to fall in with the right group at the right time. Whatever the reason, time and time again, I've found myself in the company of female entrepreneurs who've managed to represent our half of the population with style and grace. Moreover, they've done so on their own terms, making their living by doing what they truly love. Happily (and perhaps not surprisingly), they've also attracted male business partners who seem relieved at the chance to earn a living while still having a life.

Tonight, I'm attending an open house full of successful women. They come at business from a variety of angles- baker, counselor, artist, designer, but they all bring a different brand of fantastic to their business. Perhaps someone should write Donald Trump and let him know...

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